it all began
black & white
This photo of me was taken in 2012, during my photography studies at Edinburgh College in Scotland. The beginnings of my art - photography are very personal and strongly connected to my inner journey.
Every single one of us is driven by something, which sometimes can be hard to understand but understanding it is the key to reaching the best version of whatever we want to do or become.
My journey starts in the extremes of the shadowed part of the visual spectrum. Once I explored it deeply enough to understand it fully, I was ready to visit the opposite end of my visual identity - pure light.
personal solo art exhibition
After my solo exhibition, I felt liberated and began a second chapter of exploring my visual identity - "pure light".
This chapter was about empathy and intuition; that's why I started helping people with their projects through photography, image consulting and video art direction.
Ten years passed, and I have learned a lot. I found many patterns that repeat themselves, which helped me create my own method for finding your true "visual identity" or "brand identity".